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    <title>James S. Tonkin - 'Beverage innovation' from formulation to marketing</title>
    <description>&lt;img src="http://www.npicenter.com/images/james_tonkin.gif" align="left" hspace="4"&gt;James S. Tonkin, a 35 year industry veteran, is a brand marketing and development professional who has designed and implemented national infrastructure for his clients in the food and beverage industry. Tonkin has successfully created and implemented business strategies for domestic and international firms focusing on: production and manufacturing; branding; sales; marketing; and distribution. In the last 15 years, Tonkin has promoted brand and marketing programs for many clients in the bottled water and functional food/beverage industries. His expertise spans the gamut from domestic cheese to potato chips, fortified pet waters to nutraceutical- functional and enhanced beverages. Tonkin is often heralded as ‘the beverage expert or guru’ in the functional and nutraceutical beverage segment. </description>
    <link>http://blogs.npicenter.com/Blogs/tabid/37/BlogId/6/Default.aspx</link>
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    <managingEditor>jstonkin@cox.net</managingEditor>
    <webMaster>len.monheit@penton.com</webMaster>
    <pubDate>Mon, 08 Feb 2010 19:37:05 GMT</pubDate>
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      <title>Nutracon 2010</title>
      <description>&lt;p&gt;Hi all...&lt;/p&gt;
&lt;p&gt;I am hosting a plenary session at Nutracon 2010 concurrent with Natural Products Expo West in Anaheim this coming March... see &lt;a href="http://www.nutracon.com"&gt;www.nutracon.com&lt;/a&gt; or &lt;a href="http://www.expowest.com"&gt;www.expowest.com&lt;/a&gt; and click on Nutracon tab...&lt;/p&gt;
&lt;p&gt;The all day session will focus on the new sweeteners available for food and beverages to include Stevia... the good bad and ugly of using same, and formulations issues, consumer trend/purchase data etc... sign up and come to see me and the great assemblage of speakers we have in store for you!!  Happy New Year&lt;/p&gt;&lt;a href=http://blogs.npicenter.com/Blogs/tabid/37/EntryId/77/Nutracon-2010.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/77/Nutracon-2010.aspx</link>
      <author>jstonkin@cox.net</author>
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      <pubDate>Tue, 05 Jan 2010 21:51:00 GMT</pubDate>
      <slash:comments>0</slash:comments>
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      <title>New "condition-specific" beverage launches</title>
      <description>&lt;p&gt;Hi out there... anyone working on or see any new interesting efficacious 'condition specific' beverages lately?&lt;/p&gt;
&lt;p&gt;If so, please share with us... i am working on some pretty hush-hush development now, that will be very impressive to the market... share with me will ya?&lt;/p&gt;&lt;a href=http://blogs.npicenter.com/Blogs/tabid/37/EntryId/62/New-condition-specific-beverage-launches.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/62/New-condition-specific-beverage-launches.aspx</link>
      <author>jstonkin@cox.net</author>
      <comments>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/62/New-condition-specific-beverage-launches.aspx#Comments</comments>
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      <pubDate>Thu, 16 Jul 2009 00:47:00 GMT</pubDate>
      <slash:comments>2</slash:comments>
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      <title>Recession, What Recession????</title>
      <description>&lt;p&gt;Hi all,&lt;/p&gt;
&lt;p&gt;Just wondering if any of you in corporate envrions, or entreprenuerial companies are experiencing downturn in sales, marketing or reveue streams?  If so, what type and do you conversly see opportunity as the markets still are declining statistically??? &lt;/p&gt;&lt;a href=http://blogs.npicenter.com/Blogs/tabid/37/EntryId/48/Recession-What-Recession.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/48/Recession-What-Recession.aspx</link>
      <author>jstonkin@cox.net</author>
      <comments>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/48/Recession-What-Recession.aspx#Comments</comments>
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      <pubDate>Tue, 21 Apr 2009 15:32:00 GMT</pubDate>
      <slash:comments>0</slash:comments>
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      <title>Superfruits, real or myth?</title>
      <description>&lt;p&gt;Well, any of you that heard my speech at the recent Nutracon Conference attendent to ExpoWest, heard me talk about more myth and hype than real science or basis for all the marketing excitment about Superfruits...&lt;/p&gt;&lt;a href=http://blogs.npicenter.com/Blogs/tabid/37/EntryId/44/Superfruits-real-or-myth.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/44/Superfruits-real-or-myth.aspx</link>
      <author>jstonkin@cox.net</author>
      <comments>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/44/Superfruits-real-or-myth.aspx#Comments</comments>
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      <pubDate>Wed, 25 Mar 2009 21:38:00 GMT</pubDate>
      <slash:comments>3</slash:comments>
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      <title>I am finally going live with my Blog... </title>
      <description>&lt;p&gt;Welcome your comments and thoughts about this very exciting area of influence, especially given the economic pressures affecting so many today!&lt;/p&gt;&lt;a href=http://blogs.npicenter.com/Blogs/tabid/37/EntryId/39/I-am-finally-going-live-with-my-Blog.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/39/I-am-finally-going-live-with-my-Blog.aspx</link>
      <author>jstonkin@cox.net</author>
      <comments>http://blogs.npicenter.com/Blogs/tabid/37/EntryId/39/I-am-finally-going-live-with-my-Blog.aspx#Comments</comments>
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      <pubDate>Mon, 23 Feb 2009 17:13:00 GMT</pubDate>
      <slash:comments>2</slash:comments>
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