Well, any of you that heard my speech at the recent Nutracon Conference attendent to ExpoWest, heard me talk about more myth and hype than real science or basis for all the marketing excitment about Superfruits...

Go to Wikipedia and look up the definition... love to hear your thoughts on whether a category is emerging here, or consumers are really being dupped into thinking they are getting... drum roll.... antioxidant and or....another drum roll....ORAC value's off the charts from consumer these fruits in beverage concoctions...???