Re: I am finally going live with my Blog...

Congratulations for joining the blogosphere, Jim! In anticipation of your talk at Nutracon 2009 and my question about Nutrition Facts panels on functional beverages, you said "... the issue is that the gov’t doesn’t require, and moreover doesn’t allow the space to elongate the panel to include many of the nutrients to which you refer… in order to standardize the look and presentation on labels, one would have to use the ‘romance panel’ on the side of the bottle/can to talk nutrient values… many brands don’t, of course, and that is an opportunity..."Questions1. in your experience, which performs better: art and branding, or a solid nutrient list with high % DVs? This is another way of asking what the consumer really responds to.2. can a good nutrient list substitute for any structure/function claim?3. expand please on the 'romance' panel and its optimal contentBlog on!Paul


Paul,

The natural food consumer and trade is really the best place to attract 'real label readers'... outside of that, in the FDM markets, most consumers fail to take the time or make the time to read many labels... that is why the 'romance panel' speaks to folks in a manner that 'should' explain the features and benefits of the product offering... unfortunately such as with products like Vitaminwater and the like, many comment-marketing hype- takes the license to stretch the truth and or embelish the benefits, and consumers need to talk stock of this issue and not be so easily persuaded by hyperbole and mis-characterization...

As far as the DV's are concerned, i wholeheartedly support more is better in terms of information sharing on the product label is concerned... the more consumers really know FACTUALLY, the better informed purchase decision they can make, right!!!

thanks for asking, and see you in Anaheim...

Jim

Re: I am finally going live with my Blog...

welcome aboard Jim!

Thanks Andrew...