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Author:	jtonkin	Created:	1/30/2009 10:24 AM
James S. Tonkin, a 35 year industry veteran, is a brand marketing and development professional who has designed and implemented national infrastructure for his clients in the food and beverage industry. Tonkin has successfully created and implemented business strategies for domestic and international firms focusing on: production and manufacturing; branding; sales; marketing; and distribution. In the last 15 years, Tonkin has promoted brand and marketing programs for many clients in the bottled water and functional food/beverage industries. His expertise spans the gamut from domestic cheese to potato chips, fortified pet waters to nutraceutical- functional and enhanced beverages. Tonkin is often heralded as ‘the beverage expert or guru’ in the functional and nutraceutical beverage segment.

Superfruits, real or myth?

By jtonkin on 3/25/2009 2:38 PM

Well, any of you that heard my speech at the recent Nutracon Conference attendent to ExpoWest, heard me talk about more myth and hype than real science or basis for all the marketing excitment about Superfruits...

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I am finally going live with my Blog...

By jtonkin on 2/23/2009 10:13 AM

Welcome your comments and thoughts about this very exciting area of influence, especially given the economic pressures affecting so many today!

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Superfruits, real or myth?

I am finally going live with my Blog...

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