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Author: Len Monheit Created: 1/19/2009 11:51 AM
Len Monheit is President and CEO of NPIcenter, and editor of NPIWatch, NPIcenter's weekly electronic newsletter and NPI Daily. Len's background includes general, sales, marketing and operations management in cGMP manufacturing, analytical laboratory and contract research environments. He contributes regularly to trade publications, speaking about industry issues and concerns and the evolving business processes and practices in the natural and nutritional products sector.

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It's that time of year again. Yes, of course Expo West, SupplyExpo and Nutracon are around the corner, but immediately following (two weeks later) is the Natural Products Association Lobby Day. The day is touted as "a day of education, advocacy, and celebration" and the description is pretty apt. Always an important industry endeavor, this year has the potential, with so much change and new people aboard in Washington, to be industry defining.

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The headline reads, "Dietary Supplements Declared Dangerous", an attempt to put in perspective FDAs latest bulletin about undeclared drugs found in a supplement product. In another case, it's "Supplement Banned by MLB Readily Available at Vitamin Stores". Certainly to the media positioning stories for maximum effect, and unfortunately, to the many consumers relying on these media for 'information', it's the 'evil' supplement industry at it again. In these challenging times, there will be obvious...

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